2020社交媒体市场行研报告-为什么选择社交媒体营销

, ,

 

2020年,Michael A. Stelzner对来自全球各行业的5200位市场人员做了一次深入调查,这份46页的调查详细介绍了社交媒体行业的发展现状以及未来趋势。

 

我们来共同了解一下全球市场经理人们如何评价社交媒体营销。

 

5200份调查问卷中,超过86%的经理人认为,社交媒体营销为他们自身企业带来了更大的曝光度。超过78%的人得到了正面的体验,认为社交媒体为他们带来的更多的流量。在过去的6年当中,曝光度与流量,是社交媒体最显著的两大好处。

 

其余的优点按比率依次为:

 

  • 曝光度增高86%
  • 流量增多78%
  • 流量转化率增加67%
  • 粉丝忠诚度增加60%
  • 销售量提升59%
  • 商业模式增长49%
  • 行业洞见增加49%
  • 领导力提升46%

 

 

具体细节见下图表:

 

销售量提升

很大一部分比例经理人认为,销量提升的原因是多年来坚持社交媒体营销的结果。超过一半的经理人认为,使用社交媒体营销超过12个月,即可明显发现销量提升;

 

 

 

曝光度增高

超过79%以上的经理人认为,坚持使用一年以上社交媒体营销,企业的曝光度得到了显著的上升;

 

 

 

商业模式增长

从图标比例可以发现,随着社交媒体的发展,商业模式在不断壮大;

 

 

 

流量转化率提升

图标清晰的表现出,社交媒体营销的时间越长,流量转化率越高;

 

 

 

粉丝忠诚度的提升

社交媒体营销越久也意味着粉丝对企业的忠诚度或信赖感越来越深;

 

 

 

领导力提升

领导力的培养是一个长期的过程,调查表明,超过五年以上的社交媒体营销才会逐渐建立起领导力标杆。

 

 

7600 replies
  1. Harrymog
    Harrymog says:

    “The very next time I read a blog, I hope that it doesn’t disappoint me as much as this particular one. I mean, Yes, it was my choice to read through, nonetheless I genuinely thought you’d have something interesting to say. All I hear is a bunch of moaning about something that you can fix if you were not too busy searching for attention.”
    http://escort-girls14194.dreamyblogs.com/6678181/everything-about-%D7%A0%D7%A2%D7%A8%D7%95%D7%AA-%D7%9C%D7%99%D7%95%D7%95%D7%99

  2. Harrymog
    Harrymog says:

    3245456aas
    “Can I just say what a comfort to find somebody who actually knows what they’re talking about online. You definitely understand how to bring an issue to light and make it important. A lot more people should read this and understand this side of your story. It’s surprising you are not more popular because you definitely possess the gift.”
    https://seroinstitute.com/wp-content/plugins/super-forms/uploads/php/files/47a7cd68c1d2456d4b87d18d6e632703/HXKB.html

  3. send tokens from metamask
    send tokens from metamask says:

    קמגרה למכירה בהרצליה אנשים באים אליה מהצפון, מהמרכז ומהדרום. לא לחינם נחשבת הרצליה לאחת מהערים המובילות בישראל בתחום הפנאי והבילויים. הרצליה היא עיר תוססת, עם מפגשים אנושיים רבים, metamask token factory example

  4. 6NlHecE
    6NlHecE says:

    225776 623660I ought to appear into this and it would be a difficult job to go more than this completely here. 120519

  5. JimClini
    JimClini says:

    Check out 1this guide about how to get diamonds on cooking fever

    gh45kkm
    This game is a whole lot more fun when you have as many diamonds as you want.If you like mobile games like this you ought to check out the guide above