2020社交媒体市场行研报告-为什么选择社交媒体营销

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2020年，Michael A. Stelzner对来自全球各行业的5200位市场人员做了一次深入调查，这份46页的调查详细介绍了社交媒体行业的发展现状以及未来趋势。

 

我们来共同了解一下全球市场经理人们如何评价社交媒体营销。

 

5200份调查问卷中，超过86%的经理人认为，社交媒体营销为他们自身企业带来了更大的曝光度。超过78%的人得到了正面的体验，认为社交媒体为他们带来的更多的流量。在过去的6年当中，曝光度与流量，是社交媒体最显著的两大好处。

 

其余的优点按比率依次为：

 

  • 曝光度增高86%
  • 流量增多78%
  • 流量转化率增加67%
  • 粉丝忠诚度增加60%
  • 销售量提升59%
  • 商业模式增长49%
  • 行业洞见增加49%
  • 领导力提升46%

 

 

具体细节见下图表：

 

销售量提升

很大一部分比例经理人认为，销量提升的原因是多年来坚持社交媒体营销的结果。超过一半的经理人认为，使用社交媒体营销超过12个月，即可明显发现销量提升；

 

 

 

曝光度增高

超过79%以上的经理人认为，坚持使用一年以上社交媒体营销，企业的曝光度得到了显著的上升；

 

 

 

商业模式增长

从图标比例可以发现，随着社交媒体的发展，商业模式在不断壮大；

 

 

 

流量转化率提升

图标清晰的表现出，社交媒体营销的时间越长，流量转化率越高；

 

 

 

粉丝忠诚度的提升

社交媒体营销越久也意味着粉丝对企业的忠诚度或信赖感越来越深；

 

 

 

领导力提升

领导力的培养是一个长期的过程，调查表明，超过五年以上的社交媒体营销才会逐渐建立起领导力标杆。

 

 

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